The Power of Storytelling
Keeping a room’s attention and interest is no easy task. You may have the greatest product or service in the world, or the greatest ideas, but if clients and prospects can’t understand how they solve their specific problems, it doesn’t matter. The story you tell is often the difference-maker in the complex world of persuasion.
Cramming content onto a PowerPoint or PDF loaded with information is a sure way to overwhelm people with information, tactics, goals, and perspective – only to have most of it immediately forgotten. People remember stories; they forget slides. Too many communications are just this – endless slides, rather than well-articulated messages. Having the facts and information is just not enough.
The problem is that most people don’t use story effectively enough to make the information more memorable and meaningful. When story is used as part of the narrative, audiences better process information, recall it, and act upon it.
There’s no doubt that story can be found in any presentation if you look for it, develop it, and hone it.
This program assists participants in capturing the magic of story by learning how to:
- Find the compelling stories that support your overall message
- Make the chosen stories sound natural and reflective of you
- Use details and anecdotes to make your story ring true
- Leverage the power of good transitions
- Incorporate facts & figures within your story
- Borrow the tools of all great story tellers: protagonists & antagonists
- Tap into emotion, surprise, and realism to make it palpable
- Use repetition and colorful language to heighten recall
- Make the complex simple – easy-to-follow & understand
- Ensure you’re speaking to the audience’s heart and mind
Storytelling can greatly help when you want to:
- Persuade or influence others
- Deliver clear, memorable messages
- Share a point-of-view
- Create greater interest and recall
- Fully represent an idea, product, company, or cause
- Create better understanding of complex subjects, services, products
- Evoke an emotional decision as well as a logical decision
- Get to the point!
Good stories surprise us. They make ideas stick and they help us persuade. They have compelling characters. They make us think, and allow us to feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph could never do.
There’s a story in you about your business … and now you’ve got to learn to tell it!