Success with Media Interviews

Getting your message right with the media can be a huge boost to your marketing efforts, product promotions and corporate reputation.

Yet, the prospect of facing reporters can be a bit unsettling for those not accustomed to working with the media on a daily basis. Our intensive media training programs help executives feel more comfortable in this role so they can more fully share their expertise with the media – while positioning their company as favorably as possible.

This training immersion is highly interactive with ample hands-on practice that is captured on video and critiqued.

Participants in this training can expect to:

  • Significantly improve the skills needed to communicate effectively with reporters
  • Understand how to better control and position their products, services or company within an interview
  • Learn techniques that allow them to get their message out in a convincing manner
  • Feel confident in the face of media pressure
  • Craft a message that is meaningful and can be clearly communicated and supported
  • Reinforce key messages and use stories and anecdotes to bring their claims to life
  • Practice skills needed to effectively handle and steer media interviews with print, online, radio or television reporters
  • Role play real-life interview scenarios to build their comfort and confidence level

Over the years, Pitlik Consulting Group has worked with a wide variety of top level managers, including CEOs, CFOs, Executive Vice Presidents and Division Managers, as well as company spokespersons, product managers, scientists, physicians, and world-class athletes.

Our media training is intense and the results immediate. We can lead executives through the core fundamentals or prepare them for major television or print interviews that have already been lined up.

Our experience is extensive and our reputation excellent. Many well-known, national PR firms use our media training service to benefit their clients as we blend a tremendous knowledge of the media with the skills of leadership and communication training. This amounts to an accelerated transfer of knowledge and mastery of skill with the media.

Following is a list of clients that have learned how to be credible, convincing and comfortable with the press by participating in Pitlik Consulting’s media training workshops.

Deloitte
JPMorgan Chase
Taco Bell
OpenTable
Dow Jones & Co.
Boeing
Activision
Mattel
DDB
Amgen
Adobe
Blackstone
Abbott Laboratories
Hewlett Packard
Levi Strauss
Johnson & Johnson
Ketchum
WeWork
Kia
ZipRecruiter
Pfizer
Experian
Wall Street Journal
Procter & Gamble
Adobe
Hulu
Uber

Walgreens
Expedia
NPR
New Balance
Medtronic
Sony
AMD
ABC Studios
Pharmavite
Reckitt Benckiser
Publicis
Edwards Lifesciences
Rackspace
Digitas
Omnicom
Covidien
Blizzard
Ogilvy
Dreamworks
Aquent
McDonalds
JetSuite
RPA
Procore
Cornerstone
Yelp
Petco

Disney
Hilton
Interpublic Group
Intuit
Hampton Hotels
TrueCar
Saatchi & Saatchi
Beats by Dre
Oculus
Millennium Health
Kawasaki
USC
Mindshare
The Irvine Company
Columbia Sportswear
Biomed Realty
Initiative
Toshiba
The Moore Foundation
IHOP
Western Digital
Kimberly-Clark
The Weather Company
Mirati Therapeutics
NYU Stern School
Fox Networks
GSK

All of our programs can be customized to meet your specific needs.

If your organization could benefit from accelerated positive change and improved performance, contact us today.

Contact Us

All of our programs can be customized to meet your specific needs.

If your organization could benefit from accelerated positive change and improved performance, contact us today.

Contact Us

All of our programs can be customized to meet your specific needs.

If your organization could benefit from accelerated positive change and improved performance, contact us today.

Contact Us