Pitlik Consulting Group
Media Training

WORKING WITH MEDIA TO YOUR ADVANTAGE

Delivering Messages With Confidence & Credibility
Getting your message right with the press can be a huge boost to your marketing efforts, product promotions and corporate reputation.

Yet, the prospect of facing the press can be a bit unsettling for those not accustomed to working with the media on a daily basis. Our intensive media training programs help executives feel more comfortable in this role so they can more fully share their expertise with the press -- while positioning their company as favorably as possible.

This training immersion is highly interactive with ample hands-on practice that is captured on video and critiqued.

Participants in this training can expect to:

  • Significantly improve the skills needed to communicate effectively
    with the press
  • Understand how to better control and position their products,
    services or company within an interview
  • Learn techniques that allow them to get their message out
    in a convincing manner
  • Feel confident in the face of media pressure
  • Craft a message that is meaningful and can be clearly communicated
    and supported
  • Reinforce key messages and use stories and anecdotes to bring
    their claims to life
  • Practice skills needed to effectively handle and steer media interviews
    with print, radio or television reporters
  • Role play real-life interview scenarios to build their comfort
    and confidence level
Over the years, Pitlik Consulting Group has worked with a wide variety of top level managers, including CEO’s, CFO’s, Executive Vice Presidents and Division Managers, as well as company spokespersons, product managers, scientists, physicians, and world-class athletes.

Our media training is intense and the results immediate. We can lead executives through the core fundamentals or prepare them for major television or print interviews that have already been lined up.

Our experience is extensive and our reputation excellent. Many well-known, national PR firms use our media training service to benefit their clients as we blend a tremendous knowledge of the media with the skills of leadership and communication training. This amounts to an accelerated transfer of knowledge and mastery of skill with the media.

Following is a list of clients that have learned how to be credible, convincing and comfortable with the press by participating in
Pitlik Consulting’s media training workshops.
Hilton
Sony
Hewlett Packard
JPMorgan
PricewaterhouseCoopers
McDonalds
Duracell
Expedia
TLC: The Learning Channel
Merz Pharmaceuticals
National Nutritional Foods Assoc
Big Brothers of America
El Pollo Loco
Motorcycle Assoc. of America
Globus
Vivendi Games
24-Hour Fitness
New Zealand Trade & Enterprise
Hampton Hotels
Ubisoft
Kawasaki
Doubletree
Digitas
Taco Bell
Western Digital
Procter & Gamble
Toshiba
Nissan
Yamaha
Baskin Robbins
Kodak
LPGA
Pacific Life Insurance
FileNet
EPS Solutions
Rackspace
Capital IQ
PurchasePro
Bridge Medical
Initiative
The Actors Fund
Conceptus
Ansible
Kashi Foods
Interpublic
Corner Bakery
Fifth Third Bank
ANA
Sequenom
Nature's Path
Kia
Experian
Verizon
Prudential Securities
Philips
Suzuki
PacifiCare
Watson Pharmaceuticals
Sage Software
Pharmavite
National InterBank
Blizzard
Singapore Dev. Assoc
Hollywood Stock Exchange
SpeedDate.com
Millennium Health
Verus Pharmaceuticals
Center Theatre Group
Kraiko Diamonds
DTS
Flexjet
Horizon Organic
Saatchi & Saatchi
Hyundai
VivaKi
Abbott Diabetes Care
Oral-B
Universal McCann
Our media training is intense and the results immediate.